For the last decade, I have been searching for the “right idea” to invest my entrepreneurial energy; a Utopian business model derived from self-improvement buzzwords—passion, purpose, prosperity, etc. Since I function like a walking think tank there has been no shortage of options, simply a lack of confidence in any of them.

Then one night I stumbled upon a video—The Crisis of Credit Visualized by Jonathon Jarvis—that caused a “That’s it!” moment and inspired a new idea. Over the next six months, I did what I do best: I thought about it.  I hashed it out in my head, poked holes in it, played devil’s advocate and attacked it from every possible angle in an effort to prove it could not work.

Ultimately, I failed. And there I stood, in my basement staring at a cinder block wall full of Post-it® Notes (Super Sticky, of course) that represented the components of a really great idea for a new blog site: 2MinuteGenius.com.

And I didn’t do anything.

Now admittedly, I have a long history of dreaming about many things and delivering few. It is not that my ideas are quixotic, I just struggle to bring them to reality without a strong, extrinsic, kick-in-the-butt, get-it-done-or-else form of accountability. If someone else doesn’t fire the starter’s pistol, I’ll simply sit by the starting blocks in my sweatpants and “visualize” how I am going to run the race. Bottom line, I would have accomplished little to this point in my life if not for the expectations and deadlines imposed by my parents, my wife and countless teachers, professors and bosses.

Then one night, Seth Godin reminded me about the lizard brain, a concept I first learned from Clotaire Rapaille over a decade ago. Seth asserts the lizard is ”the voice in the back of our head telling us to back off, be careful, go slow, compromise…that’s because the lizard hates change and achievement and risk.” And because you cannot get rid of the lizard, your only option is to figure out a way to tame it.

For me the lizard has been quieted via accountability created by third-parties.  But that didn’t exist for my great idea.  No one knew about it but me.  No one cared about it but me.  No one was waiting for it, expecting it, desiring it, demanding it.

Hence this blog—a first step toward creating accountability for the development and launch of 2MinuteGenius.com.

More to come.  Right, lizard?